Public Affairs


Annual Public Affairs Campaigns


The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.


Today's Podiatrist Keeps Kids Active logo


America's podiatrists want parents to know that foot and ankle pain is never normal for kids. If a child experiences pain or a change in the condition of their feet and ankles, it's time to check in with the expert in kids' foot health -- Today's Podiatrist. April’s Foot Health Awareness Month provides an opportunity for FPMA members to educate their patients and the public about podiatric medicine and surgery as well as overall foot health. The APMA's 2022 Spring campaign, entitled “Today’s Podiatrist Keeps Kids Active,” is designed to educate parents about how to keep their children's feet and ankles healthy and when to seek care from a podiatrist to ensure children can stay active.

Go to to access a variety of materials to get the word out about how Today's Podiatrist is an expert in treating children and teens. Podiatrists keep America's kids active by keeping them on their feet and in the game. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "ACCESS DIGITAL TOOL KIT" link provided.


It's Time Diabetes Campaign logo


In the Fall of 2021, APMA promoted November’s Diabetes Awareness Month with a public education campaign designed to urge Hispanic men to take better care of themselves and incorporate regular care from a podiatrist into their overall diabetes care. The campaign, "It's Time/Es Hora", reminded men that it’s time to focus on managing their diabetes and preventing life- and limb-threatening complications. The campaign also dispelled myths about diabetes that are common to the Hispanic community.

The APMA Fall 2021 Diabetes Awareness Month campaign provided individual members and practices with resources via the APMA digital toolkit to promote their expertise and educate current and prospective patients. These downloadable resources included social media posts, a press release, a feature story, social media graphics and logos, a tip sheet, physician referral letter, and a special edition of APMA's Footprints. These materials are available at

Es Hora graphic




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Today's Podiatrist

In 2010, APMA embarked on one of the most ambitious public awareness campaigns to date. "Today's Podiatrist" is an educational campaign focusing on who Podiatric Physicians are and what they do as Doctors of Podiatric Medicine (DPM).


The Today's Podiatrist campaign was designed to target medical professionals, students, patients, and the general public. The goals are simple - elevate the perception of Podiatric Medicine, solidify relationships with medical allies, and unify the profession. Campaign efforts also focus on member education, because each of our members truly is Today's Podiatrist.


Today's Podiatrist Campaign in Florida


The materials APMA put together for the Today's Podiatrist Campaign were designed for states that, by law, are limited to a foot and ankle scope. Because Florida's scope of practice also deals with related structures of the leg, FPMA customized the APMA documents to ensure that the Florida Campaign would be consistent with our statutory scope of practice.


You can access all of the materials specific to Florida by clicking here. Please note that you will need to log in to the FPMA website in order to access the documents.


To access the Today's Podiatrist web page on the APMA website, click here.

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To access FPMA's Channel on YouTube,
go to


To access APMA's Channel on YouTube,
go to


To view the "Who is 'Today's Podiatrist?" video,
go to