Public Affairs
Annual Public Affairs Campaigns
The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.
April’s Foot Health Awareness Month provides an opportunity for FPMA members to educate their patients and the public about podiatric medicine and surgery as well as overall foot health. The APMA's 2023 Spring campaign, entitled “Today’s Podiatrist - Your Foot and Ankle Specialist,” was designed to educate the public about the importance of podiatrists as the specialists for foot care, as they are highly trained and specialized to recognize and treat unique, complex conditions in the feet, whether it’s a skin condition or fracture of the foot.
Go to https://www.apma.org/Patients/content.cfm?ItemNumber=53939&navItemNumber=25225 to access a variety of materials to get the word out about how Today's Podiatrist is the foot and ankle specialist. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "VISIT DIGITAL TOOL KIT" link provided.
The American Podiatric Medical Association (APMA) marked November’s Diabetes Awareness Month in 2022 with a public education campaign designed to urge Asian women to take better care of themselves and incorporate regular care from a podiatrist into their overall diabetes care. The campaign, entitled "It’s Time", encouraged Asian women with diabetes to take steps to manage their blood sugar, be alert to changes in their feet, and see a podiatrist for regular diabetic foot care. The campaign also dispelled myths about diabetes that are common to Asian cultures.
Podiatrists are concerned about the growing prevalence of diabetes among Asian Americans and are sending a clear message, especially to Asian American women: It’s time to start taking care of your diabetes. Foot and ankle surgeons say sociocultural factors among Asian Americans lead many women to devote themselves to their families to the detriment of their own health.
The APMA Fall 2022 Diabetes Awareness Month campaign provided individual members and practices with resources via the APMA digital toolkit to promote their expertise and educate current and prospective patients. These downloadable resources included a press release, a physician referral letter, sample social media posts, and logos. Campaign information is available at www.apma.org/diabetes.
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