Public Affairs
Annual Public Affairs Campaigns
The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.
America's podiatrists want parents to know that foot and ankle pain is never normal for kids. If a child experiences pain or a change in the condition of their feet and ankles, it's time to check in with the expert in kids' foot health -- Today's Podiatrist. April’s Foot Health Awareness Month provides an opportunity for FPMA members to educate their patients and the public about podiatric medicine and surgery as well as overall foot health. The APMA's 2022 Spring campaign, entitled “Today’s Podiatrist Keeps Kids Active,” is designed to educate parents about how to keep their children's feet and ankles healthy and when to seek care from a podiatrist to ensure children can stay active.
Go to https://www.apma.org/Patients/content.cfm?ItemNumber=49470&navItemNumber=25225 to access a variety of materials to get the word out about how Today's Podiatrist is an expert in treating children and teens. Podiatrists keep America's kids active by keeping them on their feet and in the game. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "ACCESS DIGITAL TOOL KIT" link provided.
In the Fall of 2021, APMA promoted November’s Diabetes Awareness Month with a public education campaign designed to urge Hispanic men to take better care of themselves and incorporate regular care from a podiatrist into their overall diabetes care. The campaign, "It's Time/Es Hora", reminded men that it’s time to focus on managing their diabetes and preventing life- and limb-threatening complications. The campaign also dispelled myths about diabetes that are common to the Hispanic community.
The APMA Fall 2021 Diabetes Awareness Month campaign provided individual members and practices with resources via the APMA digital toolkit to promote their expertise and educate current and prospective patients. These downloadable resources included social media posts, a press release, a feature story, social media graphics and logos, a tip sheet, physician referral letter, and a special edition of APMA's Footprints. These materials are available at www.apma.org/diabetes.
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