Public Affairs


Annual Public Affairs Campaigns

The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.

Today's Podiatric logo


April’s Foot Health Awareness Month provides an opportunity for FPMA members to educate their patients and the public about podiatric medicine and surgery as well as overall foot health. The APMA's 2023 Spring campaign, entitled “Today’s Podiatrist - Your Foot and Ankle Specialist,” was designed to educate the public about the importance of podiatrists as the specialists for foot care, as they are highly trained and specialized to recognize and treat unique, complex conditions in the feet, whether it’s a skin condition or fracture of the foot.

Go to to access a variety of materials to get the word out about how Today's Podiatrist is the foot and ankle specialist. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "VISIT DIGITAL TOOL KIT" link provided.

APMA Fall Campaign Diabetes logo

The American Podiatric Medical Association (APMA) marked November’s Diabetes Awareness Month in 2022 with a public education campaign designed to urge Asian women to take better care of themselves and incorporate regular care from a podiatrist into their overall diabetes care. The campaign, entitled "It’s Time", encouraged Asian women with diabetes to take steps to manage their blood sugar, be alert to changes in their feet, and see a podiatrist for regular diabetic foot care. The campaign also dispelled myths about diabetes that are common to Asian cultures.

Podiatrists are concerned about the growing prevalence of diabetes among Asian Americans and are sending a clear message, especially to Asian American women: It’s time to start taking care of your diabetes. Foot and ankle surgeons say sociocultural factors among Asian Americans lead many women to devote themselves to their families to the detriment of their own health.

The APMA Fall 2022 Diabetes Awareness Month campaign provided individual members and practices with resources via the APMA digital toolkit to promote their expertise and educate current and prospective patients. These downloadable resources included a press release, a physician referral letter, sample social media posts, and logos. Campaign information is available at




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Today's Podiatrist

In 2010, APMA embarked on one of the most ambitious public awareness campaigns to date. "Today's Podiatrist" is an educational campaign focusing on who Podiatric Physicians are and what they do as Doctors of Podiatric Medicine (DPM).


The Today's Podiatrist campaign was designed to target medical professionals, students, patients, and the general public. The goals are simple - elevate the perception of Podiatric Medicine, solidify relationships with medical allies, and unify the profession. Campaign efforts also focus on member education, because each of our members truly is Today's Podiatrist.


Today's Podiatrist Campaign in Florida


The materials APMA put together for the Today's Podiatrist Campaign were designed for states that, by law, are limited to a foot and ankle scope. Because Florida's scope of practice also deals with related structures of the leg, FPMA customized the APMA documents to ensure that the Florida Campaign would be consistent with our statutory scope of practice.


You can access all of the materials specific to Florida by clicking here. Please note that you will need to log in to the FPMA website in order to access the documents.


To access the Today's Podiatrist web page on the APMA website, click here.

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To access FPMA's Channel on YouTube,
go to


To access APMA's Channel on YouTube,
go to


To view the "Who is 'Today's Podiatrist?" video,
go to