Public Affairs


Annual Public Affairs Campaigns

The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.

Why Before You Buy Campaign logo


April’s Foot Health Awareness Month provides an opportunity for FPMA members to educate their patients and the public about podiatric medicine and address some of the issues they are seeing in practice, particularly with patients who purchase very expensive inserts and/or shoes that wind up doing more harm than good. The APMA's 2024 Spring campaign, entitled “Why Before You Buy,” is designed to to educate consumers about how to find the right shoes for their foot type, activities, and lifestyle. It encourages consumers to visit a podiatrist to learn “why” before they buy new footwear, including custom orthotics or arch supports.

FPMA members can go to to access a variety of materials to get the word out about making informed decisions concerning footwear. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "VISIT DIGITAL TOOL KIT" link provided.

APMA Diabetes Doesn't Have to Hurt campaign

The American Podiatric Medical Association (APMA) marked November’s Diabetes Awareness Month in 2023 with a public education campaign concerning diabetes and diabetic peripheral neuropathy. Up to 70 percent of people with diabetes experience peripheral neuropathy, or nerve damage caused by high blood sugar. Nerve damage can cause sensations of heaviness and numbness or burning and tingling that can be excruciatingly painful. Painful diabetic peripheral neuropathy can affect mobility, interrupt sleep, and contribute to depression and anxiety. And nerve damage may progress to complete loss of sensation, which puts patients at risk for wounds they can’t feel, serious infections, and even amputation and death.

The APMA Fall 2023 Diabetes Awareness Month campaign provided individual members and practices with resources via the APMA digital toolkit to promote their expertise and educate current and prospective patients. These downloadable resources include a tip sheet (handout), press release, physician referral letter, sample social media posts, and logos. Campaign information is available at

The American Diabetes Association (ADA) also has resources available for Diabetes Awareness Month. To access the ADA Toolkit, click HERE.




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Today's Podiatrist

In 2010, APMA embarked on one of the most ambitious public awareness campaigns to date. "Today's Podiatrist" is an educational campaign focusing on who Podiatric Physicians are and what they do as Doctors of Podiatric Medicine (DPM).


The Today's Podiatrist campaign was designed to target medical professionals, students, patients, and the general public. The goals are simple - elevate the perception of Podiatric Medicine, solidify relationships with medical allies, and unify the profession. Campaign efforts also focus on member education, because each of our members truly is Today's Podiatrist.


Today's Podiatrist Campaign in Florida


The materials APMA put together for the Today's Podiatrist Campaign were designed for states that, by law, are limited to a foot and ankle scope. Because Florida's scope of practice also deals with related structures of the leg, FPMA customized the APMA documents to ensure that the Florida Campaign would be consistent with our statutory scope of practice.


You can access all of the materials specific to Florida by clicking here. Please note that you will need to log in to the FPMA website in order to access the documents.


To access the Today's Podiatrist web page on the APMA website, click here.

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To access FPMA's Channel on YouTube,
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To access APMA's Channel on YouTube,
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To view the "Who is 'Today's Podiatrist?" video,
go to