Public Affairs


Annual Public Affairs Campaigns

The American Podiatric Medical Association (APMA) conducts public education campaigns, including one during Foot Health Awareness Month in April and one in November for Diabetes Awareness Month. To access information about the most recent campaigns, see the information below.
APMA Fall Campaign Diabetes logo

The American Podiatric Medical Association (APMA) is marking November’s Diabetes Awareness Month in 2022 with a public education campaign designed to urge Asian women to take better care of themselves and incorporate regular care from a podiatrist into their overall diabetes care. The campaign, entitled "It’s Time", encourages Asian women with diabetes to take steps to manage their blood sugar, be alert to changes in their feet, and see a podiatrist for regular diabetic foot care. The campaign also dispels myths about diabetes that are common to Asian cultures.

Podiatrists are concerned about the growing prevalence of diabetes among Asian Americans and are sending a clear message, especially to Asian American women: It’s time to start taking care of your diabetes. Foot and ankle surgeons say sociocultural factors among Asian Americans lead many women to devote themselves to their families to the detriment of their own health.

The APMA Fall 2022 Diabetes Awareness Month campaign provides individual members and practices with resources via the APMA digital toolkit to promote their expertise and educate current and prospective patients. These downloadable resources included a press release, a physician referral letter, sample social media posts, and logos. Campaign information is available at


Today's Podiatrist Keeps Kids Active logo


America's podiatrists want parents to know that foot and ankle pain is never normal for kids. If a child experiences pain or a change in the condition of their feet and ankles, it's time to check in with the expert in kids' foot health -- Today's Podiatrist. April’s Foot Health Awareness Month provided an opportunity for FPMA members to educate their patients and the public about podiatric medicine and surgery as well as overall foot health. The APMA's 2022 Spring campaign, entitled “Today’s Podiatrist Keeps Kids Active,” was designed to educate parents about how to keep their children's feet and ankles healthy and when to seek care from a podiatrist to ensure children can stay active.

Go to to access a variety of materials to get the word out about how Today's Podiatrist is an expert in treating children and teens. Podiatrists keep America's kids active by keeping them on their feet and in the game. The page features information geared toward both patients and podiatrists. Campaign materials, including social media graphics/sample media posts to use on social media sites, are available for downloading by scrolling down the page and clicking on the "ACCESS DIGITAL TOOL KIT" link provided.




FPMA on Facebook FPMA on Twitter
FPMA on Instagram FPMA on LinkedIn

FPMA Footprints Magazine

Request Presentation Materials

DPM Mentors/Student Recruitment

ADA Step Out Walks/
Tour de Cure

FPMA Blast Emails



APMA on Facebook APMA on Twitter APMA on Instagram
APMA on LinkedIn APMA on Pinterest

APMA Footprints Magazine


APMA Multimedia Library


APMA Young Physicians Program


APMA News & Publications

Today's Podiatrist

In 2010, APMA embarked on one of the most ambitious public awareness campaigns to date. "Today's Podiatrist" is an educational campaign focusing on who Podiatric Physicians are and what they do as Doctors of Podiatric Medicine (DPM).


The Today's Podiatrist campaign was designed to target medical professionals, students, patients, and the general public. The goals are simple - elevate the perception of Podiatric Medicine, solidify relationships with medical allies, and unify the profession. Campaign efforts also focus on member education, because each of our members truly is Today's Podiatrist.


Today's Podiatrist Campaign in Florida


The materials APMA put together for the Today's Podiatrist Campaign were designed for states that, by law, are limited to a foot and ankle scope. Because Florida's scope of practice also deals with related structures of the leg, FPMA customized the APMA documents to ensure that the Florida Campaign would be consistent with our statutory scope of practice.


You can access all of the materials specific to Florida by clicking here. Please note that you will need to log in to the FPMA website in order to access the documents.


To access the Today's Podiatrist web page on the APMA website, click here.

YouTube Logo

To access FPMA's Channel on YouTube,
go to


To access APMA's Channel on YouTube,
go to


To view the "Who is 'Today's Podiatrist?" video,
go to